(UPDATE) Whang-Od now has a streetwear line

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Update:

New Era has released a statement saying that proceeds will be given to the ButBut tribe of Kalinga along with a shot of Apo Whang-Od donning the reversible bucket hat.

‘Initial donations were given and part of the proceeds will go to the Butbut tribe.’

Thank you for being part of this! 😊 Initial donations were given and part of the proceeds will go to the Butbut tribe. 🇵🇭

Posted by New Era Cap Philippines on Friday, October 18, 2019

 

New Era’s post comes in response with Kalinga Tourism PH claiming that the brand did not secure legal rights from the people of Buscalan.

 

Original story:

You don’t need to hike up Kalinga to rock Apo Whang-Od’s designs, as the iconic 102-year ‘mambabatok‘ just got into the streetwear biz.

In a 4-piece collection by New Era Cap PH, Whang-Od’s famous tatt symbols are embossed in gold on the collection’s caps, bucket hat, and T-shirt.

Almost there! ••• 🇵🇭#NewEraWay

Posted by New Era Cap Philippines on Tuesday, October 1, 2019

Supporting Filipino artists through collaboration is one of our brand values. And by supporting, we meant in all aspects.‘, New Era Cap said in a Facebook post.

Despite the hype, New Era Cap has yet to answer inquiries on where exactly the collection’s proceeds will go, but they’ve assured that they ‘secured all the legal matters‘ before proceeding.

Butbut Symbols Whang Od Black Short Sleeve Shirt

Butbut Symbols Whang Od Black Short Sleeve Shirt (PHILIPPINE EXCLUSIVE)

 

Butbut Symbols Whang Od Black Short Sleeve Shirt (PHILIPPINE EXCLUSIVE)

 

Compass Whang Od Black 9FIFTY Cap

Compass Whang Od Black 9FIFTY Cap (PHILIPPINE EXCLUSIVE)

 

Serpent Eagle Whang Od Black 9FORTY Cap 

Serpent Eagle Whang Od Black 9FORTY Cap (PHILIPPINE EXCLUSIVE)

 

Snake Tongue Whang Od Black Reversible Bucket Cap

Snake Tongue Whang Od Black Reversible Bucket Cap (PHILIPPINE EXCLUSIVE)

The Whang-Od caps are out of stock online as of writing, so best to try your luck at New Era Cap’s branches in Megamall, Trinoma, and more.