New Era has released a statement saying that proceeds will be given to the ButBut tribe of Kalinga along with a shot of Apo Whang-Od donning the reversible bucket hat.
‘Initial donations were given and part of the proceeds will go to the Butbut tribe.’
Thank you for being part of this! 😊 Initial donations were given and part of the proceeds will go to the Butbut tribe. 🇵🇭
New Era’s post comes in response with Kalinga Tourism PH claiming that the brand did not secure legal rights from the people of Buscalan.
You don’t need to hike up Kalinga to rock Apo Whang-Od’s designs, as the iconic 102-year ‘mambabatok‘ just got into the streetwear biz.
In a 4-piece collection by New Era Cap PH, Whang-Od’s famous tatt symbols are embossed in gold on the collection’s caps, bucket hat, and T-shirt.
Almost there! ••• 🇵🇭#NewEraWay
Posted by New Era Cap Philippines on Tuesday, October 1, 2019
‘Supporting Filipino artists through collaboration is one of our brand values. And by supporting, we meant in all aspects.‘, New Era Cap said in a Facebook post.
Despite the hype, New Era Cap has yet to answer inquiries on where exactly the collection’s proceeds will go, but they’ve assured that they ‘secured all the legal matters‘ before proceeding.
Butbut Symbols Whang Od Black Short Sleeve Shirt
Compass Whang Od Black 9FIFTY Cap
Serpent Eagle Whang Od Black 9FORTY Cap
Snake Tongue Whang Od Black Reversible Bucket Cap