UNO brings back memories of playing with friends or family – when you gather around and draw cards of the same type or number and pray the person before you won’t pull out a plus-four card. They have released different themes in the past, such as Harry Potter Uno, Spider Man Uno, and even a Kobe Bryant Special Edition. This year, they finally came out with their Play with Pride Deck in time for Pride month in June.
In partnership with the It Gets Better Project (IGB), UNO developed a brand new deck to celebrate inclusivity and the LGBTQ+ community. IGB is a nonprofit organization committed to uplifting, empowering, and connecting to the LGBTQ+ community worldwide.
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According to License Global, Mattel donated $50,000 for IGB’s project to support their initiatives with the LGBTQ+ youth. Together with the organization, Mattel will also hold an online pride festival in June. Trailblazers from the LGBTQ+ community will be present to discuss important topics to the public regarding the community as they play the rainbow-colored cards.
The UNO Play with Pride deck is priced at $5.99 or PHP 299. It is exclusively available now on Target’s website and retailers in America.