‘Highlight the Remarkable’
With the tagline and the simple yet eye-catching ads, Stabilo celebrates the success of reMARKable (*wink wink*) women in history who have overcome prejudice in a male-dominated field to be the best they can be.
The new Stabilo adverts are perfect. pic.twitter.com/lGjmBU56j2
— Gray (@gray) July 5, 2018
Edith Wilson
Caption: ‘The First Lady who assumed her husband’s presidential responsibilities after he was paralyzed by a stroke’
Lise Meitner
Caption: ‘Discoverer of nuclear fission whose male partner was awarded with the Nobel Prize’
Katherine Johnson
Caption: The NASA mathematician responsible for the calculations resulting in Apollo 11’s safe return to Earth.
And of course, people in the internet are living for it:
Excellent campaign by Stabilo and @DDB_Worldwide: 'Highlight the Remarkable“ #ad #campaign #feminism #womeninscience pic.twitter.com/F0FgzhFwsh
— Ana (@AnaBCampe) July 2, 2018
This is Katherine Johnson, the @NASA mathematician responsible for the calculations resulting in Apollo 11's safe return to earth.
Brilliant ad by Stabilo!#STEM #WomenInSTEM #NASA #APOLLO #math
cc: @TopCyberNews @Paula_Piccard @treasadovander @digitalcloudgal pic.twitter.com/EoYWw8ivf1— Dr. ir Johannes Drooghaag (@DrJDrooghaag) June 28, 2018
Really love the simplicity and content for the new Stabilo advertisements. pic.twitter.com/JoD6Ema5Of
— Dennis Cortés (@fromcortes) July 5, 2018
Simple, yet effective.
Contributed by: Moley Galindo
