Bringing in the bacon

9-year old vlogger Ryan Kaji just outsold us all – literally.

His YouTube channel Ryan’s World has once again earned him the top spot in the ‘Forbes’ list of 2020’s Highest Paid YouTube Stars for the third year straight, as he gained an earth-shattering $29.5M from over 12.2B views this year. That’s little kids in lockdown for you.

The 9-year old defeated YouTube philantropist Mr. Beast by a cool $5M, as other personalities such as Dude Perfect, Rhett and Link, and Markiplier followed close behind.

‘The bulk of his business comes from licensing deals for more than 5,000 Ryan’s World products—everything from bedroom decor and action figures to masks and walkie talkies,’ Forbes explains.

Meanwhile, Ryan started his channel way back in 2015. With his consistent stream of honest toy reviews, eye-catching graphics, and family-centered content, it’s no wonder he’s got a tight hold on the YouTube’s young demographic.

He is, after all, just a little kid too

Banner graphic by Beatrix Zaragoza