Reebok is giving their classic silhouettes a kawaii kick! In time with the OG Instapump Fury’s 25th anniversary, Reebok is partnering with Sanrio’s beloved ‘lazy egg’ Gudetama.
The Gudetama design is unmistakable. The sneakers’ heel, pump, and insole is highlighted with classic Gudetama yellow/white colorways and are embedded with the egg yolk’s outline.



Reebok x Gudetama drops today in Japan for ¥21,600 (around PHP10,500). Here’s hoping it reaches PH shores sometime in the next few months!