Pornhub’s ‘Scrubhub’ makes handwashing sound so dirty – for a cause

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How do you convince people to give a crap about something? Add some ‘sex’ to it. At least, that’s what Pornhub has been doing since the start of the pandemic.

The porn giant has been using its brand to convince people to stay indoors during the global lockdown, initially offering its Premium pass for free in hard-stricken Italy, before opening it up to the rest of the world.

The move seems to have worked, as the site has seen a 24.4% spike in users since. With humanity deprived of nearly every source of entertainment, it’s no surprise that sex is the new go-to. This trend is what Pornhub’s new campaign is banking on.

Scrubhub, <b> Pornhub&#8217;s &#8216;Scrubhub&#8217; makes handwashing sound so dirty &#8211; for a cause </b>

Called ‘Scrubhub‘, the newly-minted parody site features thousands of SFW (Safe For Work) handwashing videos meant to encourage the practice to stem the spread of the virus.

The titles and categories aren’t as clean as the message, as it still mimics keywords such as ‘Anal’ and ‘BDSM’, but the contrast is what makes the content hilarious and effective. We’re pretty sure the World Health Organization won’t be releasing a tutorial featuring a ‘big blue furry eager to get wet for cookies‘ anytime soon.

Pornhub VP Corey Price said that they saw the site as an opportunity to spice up a message that has since been considered ‘mundane and repetitive’.

‘Sometimes lighthearted content can be cathartic and help foster a sense of social cohesion. Let’s all come together and do our part to stay safe and ultimately defeat this virus.’

Visitors are also welcome to apply as a ‘hand model’ or to donate to non-profit organizations Invisible Hands and Frontline Foods, which aim to help bring meals to the elderly, disabled, and medical frontliners in the US.

You can check out the rest of Scrubhub here and no, you won’t be needing ol’ Incognito for this one.

Scrubhub, <b> Pornhub&#8217;s &#8216;Scrubhub&#8217; makes handwashing sound so dirty &#8211; for a cause </b>