OPACC, Di Ganern


We have a question for the Office of the Presidential Adviser on Creative Communications: This logo design – why?

Effective communication in the media is not just through words but also visuals. You would think that an office for creative communications would understand this, however, from this logo design alone, one major question has arisen: do they know what they are communicating?

Aside from the fact that the text that breaks down the office’s acronym is very difficult to understand, there is no clear indication that this logo is for a legitimate government office of the Philippines.

And the internet went wild with disagreement:

Logos are meant to be indicative of what the person or company it is representing has to offer. For a creative communications office for the Philippine president, the OPACC logo fails to associate itself with any official government branding.

Must Read