We have a question for the Office of the Presidential Adviser on Creative Communications: This logo design – why?
Effective communication in the media is not just through words but also visuals. You would think that an office for creative communications would understand this, however, from this logo design alone, one major question has arisen: do they know what they are communicating?
— Paul Soriano (@paulsoriano1017) January 1, 2023
Aside from the fact that the text that breaks down the office’s acronym is very difficult to understand, there is no clear indication that this logo is for a legitimate government office of the Philippines.
And the internet went wild with disagreement:
Iusog mo ang word na office sa part ng communications kasi "communications office of the presidential" ang basa. Tas maglagay ka ng partition. Gawin mong peg tong office of the president. Gandahan mo naman design, pls. "Creative Comm" tapos walang creativity. pic.twitter.com/5YCKlDRBe2
— Nibam 🥗 (@nibambamboo) January 2, 2023
Yung sobra kang nag-enjoy ng Christmas break tapos naalala mong may deadline ka pala ng Jan. 1. Ito resulta nun!
— Pari Koy (@pads_nosi) January 2, 2023
Logos are meant to be indicative of what the person or company it is representing has to offer. For a creative communications office for the Philippine president, the OPACC logo fails to associate itself with any official government branding.