The OG is back
Before beauty vloggers were a dime a dozen, there was Michelle Phan. The Em Cosmetics founder was the pioneer of makeup tutorials, racking up over 8.9 million followers on YouTube before quitting in 2017 due to depression.
Now, Michelle has ended her two-year hiatus, tweeting ‘Hi. I just uploaded a new video 🙂‘ along with new vid titled ‘Hello 🙂‘. The clip follows the YouTuber during the latest shoot for her brand, Em Cosmetics. As of writing, the upload has over 535k views and counting.
Hi. I just uploaded a new video 🙂https://t.co/I2gt4YOgr4
— ℳ (@MichellePhan) September 16, 2019