Unpaid labor under the guise of a noble cause? Mich Dulce isn’t having any of that BS.
The acclaimed fashion designer recently took to Facebook to air her frustrations against beauty brand Dove, whom she accused of capitalizing on the idea of ‘women empowerment’ in exchange for free marketing from influencers.
‘I know so many people who got paid with soap in exchange for Dove campaigns which ordinarily would pay models thousands of pesos’, wrote Dulce, who shared that she had been recently approached by the brand for an initiative.
She also recalled the time when feminist collective Grrrl Gang Manila was apparently tapped for ‘a marketing consultation without pay’. Dulce herself was approached several years ago by a top official and was asked to work under the same terms.
‘This is not an isolated incident. It’s systemic Dove bullshit…FYI, you are sending a tool kit, a deadline, and there is a brand involved. That sounds like a job to me’.
Dulce also hit the brand for its alleged penchant to cast ‘safe people’ in its promotions, despite its ongoing campaign which promotes ‘Real Beauty’.
‘Pay women if you want women empowerment… Believe me, as an 18-year-old who wanted to want other curly girls to feel good, I would have fallen for this’.
‘But guess what, I know better now. Tigilan na to my god’.
Screenshot: Press for Progress