Pay to play? Internet reacts to Meta’s paid Facebook, Instagram verification


People can soon buy a blue check for their Facebook and Instagram accounts, just like on Twitter.

Meta CEO Mark Zuckerberg announced the new subscription on Facebook, sharing a few details about the perks that subscribers will get with the paid service.

“We’re starting to roll out Meta Verified—a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support,” he said.

According to The Verge, users who sign up will also get exclusive stickers for Stories and Reels, as well as 100 free stars per month.

To get verified, one would have to pay $11.99 (P660) a month on the web and $14.99 (P830) on iOS. This would first be rolling out in Australia and New Zealand, then to more countries “soon.”

Previously, users had to request for their account or page to be verified on the platforms and confirm their authenticity and notability.

To distinguish accounts from notable public figures, Meta will “display follower count” in more places. The company will also require users to be 18 and above to be eligible for the paid verification.

Twitter launched a similar paid subscription service, Twitter Blue, in late 2022. However, it was plagued with issues like people paying for the check mark to impersonate brands and celebrities.

Accounts were distinguished with different check colors so people would know whether they were legacy verifications (government, news organizations, public figures who got the blue tick before Elon Musk’s takeover) or they paid for their check mark. Musk, however, plans to abolish legacy verifications and have these previously verified accounts pay for Twitter Blue if they want to keep their check mark.

Will you ‘pay to play’?

On social media, users have been poking fun at Meta for following in Twitter’s footsteps.

Users are also wary about the fact that they will have to share their government ID with Meta in exchange for the blue badge.


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