There is always going to be a song that people hold close to their hearts. For some, it’s American rapper Logic’s 1-800-273-8255, which features Alessia Cara and Khalid. According to the BMJ, a peer-reviewed medical trade journal, the track sparked a 5.5.% reduction in suicide rates among 10 to 19-year-olds after their 2017 MTV Video Music Awards performance.
The research showed that the decrease came in three frames: 34 days after the emotional song’s release in April 2017, after the August 2017 VMAs – which was also reported to increase the calls by 50% – and the 2018 Grammy Awards performance. The digits in the title connect callers to the U.S. National Suicide Prevention Lifeline.
Apart from lowering the suicide rate, Lifeline got 10,000 more calls. The report’s conclusion read, ‘Logic’s song ‘1-800-273-8255’ was associated with a large increase in calls to Lifeline. A reduction in suicides was observed in the periods with the most social media discourse about the song.’
The music video of 1-800-273-8255 showed a gay kid who was bullied and struggled with suicidal thoughts before calling for help. The research highlighted that the song “likely represents the broadest and most sustained suicide prevention messaging directly connected to a story of hope and recovery in any location to date and is thus a serendipitous event for research.”
Study author Thomas Niederkrotenthaler told CNN, ‘Celebrities but also noncelebrities can have an important role in suicide prevention if they communicate about how they have coped with crisis situations and suicidal ideation.’
Meanwhile, Logic said that his main inspiration for making the song was knowing that his music truly affects people’s lives. He added, ‘We did it from a really warm place in our hearts to try to help people. And the fact that it actually did, that blows my mind.’
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