Kylie Jenner is launching a ‘Rise and Shine’ clothing line


A true business mogul

Per TMZ, Kylie Jenner has filed a trademark for her viral quip ‘Riiise and Shiiine’ for a new cosmetics and fashion line, which includes ‘coats, dresses, footwear, gloves, headbands, jackets, loungewear and undergarments.’

Kylie has previously latched the phrase on a couple of hoodies which immediately sold out on her online shop.

‘Rise and Shine’ was born when Kylie sang the words for her baby, Stormi, during a YouTube tour of her Kylie Cosmetics office. The lyric soon went viral, with the hashtag #RiseAndShine becoming the fastest to reach 1 billion views on the social media platform, TikTok.