Listening to K-Pop is people’s most ‘guilty pleasure’, Spotify study says

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Data doesn’t lie

Let’s face it: we’ve all been bitten by the K-Pop bug one way or another. May it be through the genre’s infectious songs or flawless artists, the K-Pop craze has entered our bubbles whether we admit it or not.

The data proves it too, as according to research from event search engine TickX, K-Pop is the #1 genre that we all secretly hate to love.

To gather the data, TickX had to run through the top 1,000 Spotify playlists with the literal words ‘guilty pleasure’. Lo and behold, K-Pop took over with the most guilty pleasure songs.

Meanwhile, Korean group BTS reigned as ‘Top Guilty Pleasure Artist’ – with US artists Britney Spears, and Miley Cyrus claiming the other top spots. K-pop artists also on the list include BLACKPINK, Red Velvet, and EXO.

TickX explains that the anatomy of a ‘guilty pleasure‘ song includes Beats Per Minute, Valence (how positive the music is), Danceability, Energy, Duration, and Year. Considering the qualifications, it’s no wonder how K-Pop’s high-energy bops took the top spots.

Not feeling guilty? Listen here:

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