Is this billboard offensive or are we being butthurt snowflakes again?

Gelo Lasin

Being #woke, in my opinion, is both a blessing and a curse.

On one hand, it’s nice to know that 90% of the people who are on social media actually give a crap about stannable advocacies such as women’s rights, equality and more.

On the other, being too #woke is also a thing, which is basically a tendency to turn into an overly sensitive SJW snowflake who seems to find a fault in literally Every. Single. Thing.

Such a dilemma seems to to be the case with netizen Guill Mariano, who apparently found Kojie San’s latest billboard a bit…problematic.

Dear Kojie.san Men Philippines, While driving in Cubao yesterday, I saw your billboard which was strategically placed…

โพสต์โดย Guill Marc Daus Mariano เมื่อ วันอังคารที่ 22 มกราคม 2019


The controversial billboard features a ‘light-skinned’ male with a headline that reads ‘Real Men Don’t Play Dirty.’

For Guill, the ad seemingly translates into the brand implying that dark-skinned men are considered as ‘Dirty’. Describing himself as someone who’s also ‘Moreno’, he deems the ad as ‘insensitive and disrespectful’ and demands for it to be taken down.

‘I demand that you replace it ASAP! Your marketing team also needs cultural sensitivity training which I’d be happy to provide for FREE!’, he writes.

And while Guill does have his supporters



There are those who… let’s just say… disagree with him







What do you think? Comment your thoughts below!

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