It’s the dedication for me
A study from online shopping company iPrice has found that K-Pop stans can spend as much as $1,422, or PHP 69,404.18, on merch from their idols. Talk about utter devotion.
iPrice got their info from international K-merch music stores KTown4U.com, CDJapan.co.jp, Target.com, and YGex.jp – with the BTS fandom (ARMY) beating out Twice fans (Once), and Blackpink stans (Blinks) in terms of fan sales.
Based on sales of merch, albums/EPs, and live concert tickets, a Once can spend as much as $824, or PHP 39,659.53, on the 9-piece girl group. Meanwhile, Blinks come in third with an average fan spending of $665, or PHP 32,004.46 for the Lovesick Girls.
Though BLACKPINK undoubtedly has a bigger fanbase than Twice, iPrice attributes their lower sales due to the fact that BP is a much newer girl group, since they only made their debut in 2016.
Meanwhile, the Grammy-nominated BTS takes the top spot in all three categories, as ARMYs can spend an average of $545 (PHP 26,500) on merch, $541 (PHP 26,000) on concerts, and $336 (PHP 16,000) on albums/EPs.
With Korean groups offering a variety of interesting merch like light sticks, fan cards, and beautifully detailed albums, it’s no wonder stans are shelling out just to get More & More of their idols.
Guess you can put a price on loyalty