Out of all the popular social media platforms these days, TikTok’s feed is still arguably the newest format that people are getting used to. Recently, Instagram is testing a full-screen vertical feed similar to the video-focused platform. If you suddenly see a fresh IG feed look, then you’re part of the experiment.
Instagram head Adam Mosseri announced on Twitter that trying a new way to present content was a way to “bring video more front and center.” Some users would see longer-looking photos and videos on their feeds. But the bottom navigation bar will still contain the usual icons that lead to the create post option, discovery tab, Reels, notifications, and your own profile.
As reported by TechCrunch, the test image sent to them doesn’t show where Stories appear. A representative from Instagram verified that Stories remain at the top of the feed, but it wasn’t shown in the mock-up, which displays a screenshot after scrolling down the top of the feed.
According to The Verge, Meta spokesperson Seine Kim explained that still images and video posts will both be incorporated into the full-screen feed. While users already see this format solely on Reels and Stories, the latter feature is currently a bigger way for Instagram to earn monetization due to ad placements.
Earlier in March, reverse engineer Alessandro Paluzzi had already caught the test and posted an example on Twitter. Instagram has also previously stated that it’s working to match its content feed around Reels since it makes up more than 20% of the time people spend on the app.
Nothing is set in stone yet, but if ever the new format would be integrated, this might make feed-conscious people and businesses adjust their photo sizes.