#HomecomingQueen: The excitement on Twitter builds up for Miss Universe’s return to the Philippines


Manila, 22 Jan 2016 – Since her memorable win at the Miss Universe pageant last month, Pia Wurtzbach’s fans have been eagerly looking forward to her trip home to the Philippines to celebrate her amazing achievement with the nation. Millions have turned to Twitter to see Pia’s journey as Miss Universe 2015, as well as to connect with other proud Filipinos and to express their joy for her win that ended the country’s 42-year wait for another Miss Universe crown.

The Miss Universe pageant, including Pia’s win, sparked a global Twitter conversation with over 6.7 million Tweets on 20 December 2015.

This is the most Retweeted Tweet about Pia’s Miss Universe win (during the pageant) which was viewed nearly 4 million times on Twitter:

There have been an additional 1.2 million Tweets mentioning Miss Universe and Pia during her first month as the reigning Miss Universe. The overwhelming show of support following her win has come from people Tweeting to @PiaWurtzbach and @MissUniverse accounts as well as included Tweets using #MissUniverse#ConfidentlyBeautiful and #MostBeautifulDay hashtags, the last one which is being used to commemorate her homecoming trip from 23-28 January 2016.

Here is the most Retweeted Tweet about Pia over the past 30 days (after the pageant) which was viewed over 447,000 times on Twitter:


In addition, Pia maintains two accounts on Twitter, her personal account @PiaWurtzbach and the official @MissUniverse account during her 12-month reign. After Pia won the crown, her personal account has been verified by Twitter, while the Miss Universe account has seen a whopping 40% increase in followers from 376,000 on20 December to 527,000 on 22 January.

These are Pia’s most Retweeted @MissUniverse Tweets since she took over the account:

To join the national conversation and get live updates about Pia’s homecoming trip over the next week, follow the @MissUniverse and@PiaWurtzbach accounts and use the #MostBeautifulDay hashtag on Twitter. Here is a quick peek at some of the excitement building up on Twitter for the homecoming queen: