It’s official: GlutaMAX ad not approved by Ad Standards Council

Gelo Lasin

Following the recent controversy surrounding the GlutaMAX campaign, The Ad Standards Council (ASC) has finally shared their side of the story.

In an official statement, the regulatory board writes:

‘In connection with the recent GLUTAMAX skin care digital and outdoor ads, the materials posted and displayed were not approved by the ASC.’


The ASC cites that the campaign violates Article IV, Section 1 of the Code of Ethics on Disparagement, which states:

‘Advertisements shall not directly or indirectly disparage, ridicule, criticize, or attack any natural or judicial person, groups of persons, or any sector of society, especially on the basis of gender, social or economic class, religion, ethnicity, race or nationality.’

The board assures that the ‘matter will be dealt with in accordance to the rules and regulations as stated in said Manual.’

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