WATCH: Gilette slams outdated masculine beliefs in this amazing ad

Gelo Lasin

As the world continues to shift towards a more positive image of masculinity, one of the most iconic male-centric brands have now decided to join the fray.

Gilette’s ‘The Best Men Can Be’ slams sexism and other toxic masculine ideals that prevailed in past generations by asking ‘Is this the best a man can get?’ – a play on its 30-year-old tagline ‘The Best a Man Can Get.’

screengrab – YouTube

Gilette’s newfound activism in a post #MeToo society doesn’t just end there. The personal care brand has also pledged to donate $1 million over the next three years to NGOs and programs designed to ‘inspire, educate and help men of all ages achieve their personal ‘best’ and become role models for the next generation.’

Watch it here:

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