Frank Ocean has been tapped by Prada for its Spring/Summer collection for 2020. The singer joins the campaign alongside actor Austin Butler and director Nicholas Winding Refn.
As part of the theme of ‘duality, multiplicity, constant reinvention and renewal’, the ‘Blonde’ artist also got to deconstruct and define the ‘indefinable’ Prada branding through an acronym. For Frank, Prada means ‘Programming Rhythms and Dancing Again’.
Check out the campaign below: