People have bought things online to support their hobbies during the lockdown. Plantitos and plantitas purchased gardening tools, while self-proclaimed baristas bought their french press. But being a pet parent is a whole different situation. Online aggregator iPrice Group’s study stated that Southeast Asians’ interest in pets increased and showed that Filipinos are the likeliest pet owners during the pandemic.
The research revealed that six countries in the region had a notable spike in Google searches for pets, both for adoption or sale. In 2021, searches for furry friends are around 12.9 million, which is an 88 percent rise from the same period in 2019. But the Philippines leads the overall searches for pets, reaching around seven million by September 2021.
On the other hand, Vietnam lands second with 1.9 million searches on how to own a pet. However, the country appears to have the weakest improvement despite its sufficient amount of pet-related browsing. The study explained that it could be because Vietnam’s coronavirus cases only heightened recently, starting in July.
It turns out that every pet parents’ browser history is also filled with searches for their furbabies’ needs. iPrice’s database says that the Google impressions on the pet supplies category have progressed by 158% across all their six platforms in SEA.
When it comes to Filipinos, impressions on pet supplies rose by 145%. It started with over 400,000 in the previous year to more than a million this year.
iPrice also included another interesting point. Whether you happen to be a dog or a cat person, the study discovered that dogs are more popular in SEA. In fact, Southeast Asians’ are said to be five times more interested in dogs than with cats. The data also applies to the people living in the Philippines.
‘It’s important for people to keep their minds in check, even if it means spending time and money on a beloved pet,’ the study noted. ‘It may just be worth it.’
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