As people on social media grow more progressive, so does its content. One frequent point of contention nowadays is gender representation. Gone are the days when terms such as ‘chairman’ would be the accepted catch-all term for leaders, regardless of gender. As the youth point out, women and gender-neutral labels, such as ‘chairperson’, exist.
Now, the average person might scoff at this as another example of being too ‘woke’. But if you’re into content creation, the last thing you would want to do is alienate a significant portion of your audience. Plus, gender-neutral writing is seen as more credible and less sexist, as it’s free from bias and stereotyping.
But even if you decide to get in with the times, being consistent with gender-fair language could still be a struggle. Luckily, Equal Writes exists to keep you and your content in check.
Created by Amp lab in partnership with We The Pvblic, Equal Writes is a site that scans your webpages for gender-biased terms and provides alternatives for those that it finds. It also gives a score of how gender-friendly your page comes off to your potential audience.
Users simply have to input the domain name of their desired page and click the ‘search’ button to start the scan. The results include a percentage of how ‘Equally Written’ the page is, along with gender-fair suggestions (if needed).
As for We The Pvblic, we got a 100% ‘Equally Written’ nod, because equality is the champ.
As it’s still a work-in-progress, Equal Writes does have its issues. One is that it highlights gender-biased terms regardless of their usage in a sentence. Another is that the word suggestions could be better. But as noted earlier, the site is still in beta, and these shortcomings will be addressed in the near future.
All in all, Equal Writes is a good starting point towards crafting the kind of content that’s in line with today’s progressive digital space: equal and gender-fair.