Coca-Cola will sell its very first alcoholic drink

Gelo Lasin
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Coca-Cola is looking to add a more adult option to its roster of fizzy drinks.

The beverage company is set to introduce its first alcoholic soft drink called ‘Lemon-Do‘ in October in an attempt to boost growth in the face of low soda sales this 2019.

This will be the company’s first cocktail in its 133-year-old history.

, Coca-Cola will sell its very first alcoholic drink
wsj.com

The new product is a variation of a Japanese beverage called ‘chuhai’, which are often concocted by mixing a distilled alcohol called ‘shochu’ with carbonated flavored water.

Per CNN, ‘Lemon-Do’ first debuted in Kyushu, Japan in three varieties ranging from 3% to 7% alcohol.

, Coca-Cola will sell its very first alcoholic drink
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But while a Coca-Cola cocktail sounds interesting enough, ‘Lemon-Do’ will only be available exclusively in Japan, with no plans on a global release for the time being.

‘I don’t think people around the world should expect to see this kind of thing from Coca-Cola.’ said Jorge Garduño, Coca-Cola Japan’s business unit president.

‘I think the culture here is still very unique and special, so many products that are born here will stay here.’

, Coca-Cola will sell its very first alcoholic drink
soranews24.com

Still, given that ‘Lemon-Do’ will be the first of its kind (which will certainly attract a fair share of attention), here’s hoping Coca-Cola changes its mind in the near future.

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