Ube jam is turning white, thanks to climate change

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Baguio’s Good Shepherd Convent is rolling out white ube jam due to a supply shortage of the more popular purple variant. According to their Facebook post, the shortage is due to climate change.

Our ube farmers are having difficulty growing ube. It has been our struggle in the recent years to find a stable supply. And in the past weeks there were none.’

Climate emergency is real. 🚨Due to changing climate, our ube farmers are having difficulty growing ube. It has been…

Posted by Religious of the Good Shepherd, Philippines-Japan on Sunday, September 22, 2019

 

In spite of this ingenious alternative (it tastes just as good as its purple counterpart, BTW), Good Shepherd is still calling for its customers to do their part in dealing with this ‘climate emergency‘.

‘Now let’s all do our share in caring for the earth and calling for climate justice. And let’s do this not only because we love Ube Jam but because we #CareForOurCommonHome💜🌏’

Meanwhile, people have applauded Good Shepherd for not using artificial food coloring to retain the product’s original color.

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Let’s be honest: White, purple, heck even green, no color is ever gonna take away the ube jam’s place as one of Baguio’s holy grail desserts.

ube, Ube jam is turning white, thanks to climate change