What Went Down at Maybelline New York Fashion Week 2017

We The Pvblic

New York Fashion Week may be over, but beauty and fashion makeup mavens are more creatively inspired than ever as the up and coming makeup and fashion trends dropped down the runways, setting a stylish pace for Spring/Summer 2018.

This year’s show took a different turn as a ‘makeup-first’ creative approach was front and center in every show. From subtle yet fierce makeup looks to the boldest and quirkiest outfits, you can discover everything in NYFW. Here, we sum up what went down at #MaybellineFashionweek2017:

1. Maureen rocked it in her very first photoshoot in New York

It’s not surprising that Maureen Wroblewitz came out to be on the top at this year’s Asia’s Next Top Model. Clearly, she has what it takes to become an ‘It’ Girl everyone can get inspiration from. This photoshoot in New York just proves how she made it happen as she exudes the energy of New York in every shot.

2. IT Girl meets the Maybelline Girls

Not everyone is given the opportunity to meet Adriana Lima and Emily Didonato in the flesh in one trip. During the Maybelline New York Party and press day, our Maybelline IT girl Mau met these Maybelline girls who are definitely every Filipina’s style inspiration.

Adriana even shared her very own go-to Maybelline products, makeup tips, and even personal experiences in a one-on-one session with Mau.

Maureen with Emily Didonato and Adriana Lima
Maureen Wroblewitz with fellow Maybelline girls, Emily Didonato and Adriana Lima.

3. Makeup looks created by Jigs Mayuga graced the runways of Jason Wu, Kith, and Self-Portrait – just to name a few!

Celebrity makeup artist Jigs Mayuga was part of the backstage action as he created makeup looks led by Maybelline global makeup artists such as Erin Parsons, Yadim, and Grace Lee, with his works making it to the runways of Jason Wu, Kith, Self-Portrait, Philip Plein, and Public School.

Jigs Mayuga with other MNY influencers

From Jigs’ IG account (@jigsmayuga): Early at today’s @jasonwu Spring/Summer 2018 show with makeup artists @jazmincalcarami from Argentina and @ryanogilvy from Indonesia for @maybelline. With this lighting backstage, of course a photo op is essential. @welovemaybelline #MaybellineFashionWeek2017 #MakeItHappen

Makeup Look
The makeup looks done by Jigs for (L to R) Jason Wu, Public School, and Kith, with key makeup artist from Maybelline Yadim, Grace Lee, and Erin Parsons. Photo source from Instagram: @jigsmayuga

4. It was all about makeup first!

This year’s show maneuvered into a makeup-first approach. The shows displayed a number of stunning makeup looks everyone can cop and flaunt. Maybelline ‘It’ Girl Maureen also donned the latest makeup looks in her photoshoot.

From @jigsmayuga during Philip Plein’s show
From @jigsmayuga during Philip Plein’s show
On Maureen: (Face) Maybelline Fit Me Matte + Poreless Liquid Foundation, (Eyes) Hyperimpact Liner and Lash Sensational Mascara, and (Lips) Inti-Mattes in Raw Cocoa
On Maureen: (Face) Maybelline Fit Me Matte + Poreless Liquid Foundation, (Eyes) Hyperimpact Liner and Lash Sensational Mascara, and (Lips) Inti-Mattes in Raw Cocoa

It’s easy to be runway-ready on the daily with these makeup trends spotted at New York Fashion Week.

FitMe Matte + Poreless Liquid Foundation_ P399

Take “kilay is life” up a notch and get natural-looking brows that last for days—literally! Apply and let Maybelline’s Fashion Brow Tattoo Gel Tint set for 20 minutes to two hours, peel it off, and slay.


New York Fashion Week was all about looking natural. Choose from Maybelline Color Sensational Inti-Matte Nudes’ wide variety of natural matte lip shades for that smooth but lightweight feel to finish the look.

Maybelline Color Sensational Inti-Matte Nudes Lipstick - Almond Pink - PM - 1

For everything #MaybellineFashionWeek2017 and for exclusive makeup scoops, head on to Maybelline’s social media accounts: YouTube |Facebook |Instagram, Excited to try these makeup looks? Get your Maybelline products by visiting www.lazada.com.ph/maybelline-new-york-fashion-week/.

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