“Any time a brand puts out an ad that can be perceived as a social statement, the impact can be one of two things: It can be incredibly positive or it can be incredibly negative,” says Liz Nolan, executive creative director of Equinox.
“As brand marketers, we all live in fear that we will make that mistake ourselves. But if you do it thoughtfully with the right partners, with the right insight, and you do your research, the likelihood of getting it wrong is much lower.”
In the celebration of Pride, Equinox made a collaboration with The Lesbian, Gay, Bisexual & Transgender Community Center to create The LGBTQAlphabet.
It’s a short film which aims to show the pvblic that a community diverse in numbers and qualities, cannot be contained in just six letters. The clip showcases the community dancing and voicing out the interpretations of the letters and it is breathtakingly brilliant.
Six letters will never be enough. For this year’s Pride, we collaborated with The Lesbian, Gay, Bisexual & Transgender Community Center, NYC’s home and hub for the LGBTQA community, to create a film celebrating the entire LGBTQAlphabet—twenty-six ways to share who you are and how you love. Because all voices deserve to be heard. #PoweredByPride