The video caption simply said, “Dads, try to hold back your tears.” But the opposite reaction happened as thousands of the more than a million viewers commented, reacted, and shared their sentiments about the video.
This heart-warming story of a Filipino father narrating his feelings about his beloved daughter growing up so quickly before his eyes struck a chord with netizens from far and wide.
Tes Aranda, Director for Resorts Marketing and Branding for City of Dreams Manila, had this to say, “The father-daughter bond is so special that no one can match it. Filipinos are very family-centric. So this story was crafted to perfectly pinch the heart of the Filipinos.”
This is the first time City of Dreams Manila has done a video or even a marketing campaign of this nature. Created, directed, and produced by Keyframe Inc., the video was a fresh take on showcasing City of Dreams Manila’s event venues.
“This video gives a different take on City of Dreams Manila as a brand. We are overwhelmed that millions of people gave their positive reception to this story. As we all know, human truth cuts deep,” said Tom Eugenio, President and Chief Executive Officer of Keyframe, Inc.