Most people may be stylish, fashionable and always on trend, but only some of them pursue and turn their love for fashion into an online business venture.
Abbie Victorino, the founder of StyleGenie.ph was the pvblic speaker for the #PvblicSpeaks last March 29 and she shared with the pvblic why they started StyleGenie. They share relevant and legit tips to starting your own business in style.
BUILDING A STARTUP
The keyword here is START.
A woman spends an average of 90 minutes a week just choosing what to wear.
- 45% OF WOMEN FIND THIS STRESSFUL
- MANY FEAR THAT WHAT THEY WEAR IS INAPPROPRIATE
- 54% EVEN LAY OUT THEIR CLOTHES THE NIGHT BEFORE TO AVOID PANIC
- 1 OUT OF 10 HAVE EVEN GONE HOME AT LUNCHTIME TO CHANGE
“These are the problems we’re trying to solve,” Abbie mentions.
WHAT PROBLEM DO YOU WANT TO SOLVE. AND WHY?
“Our startup was launched less than a year ago as the first ever styling+clothing subscription box in the Philippines,” she said.
“Basically, we connect women to expert stylists for FREE!”
You just have to go to our website, answer a quick and fun Style Quiz, select a box and wait for your new clothes!
All the clothes are handpicked by our stylists specifically for each of your style profile and budget
6 Tips on how to succeed on your first online business
Why are Start-Ups called such?
A startup is a company working to solve a problem where the solution is not obvious and success is not guaranteed,” says Neil Blumenthal, cofounder and co-CEO of Warby Parker.
1. Plan ahead.
Step backward here.
BUSINESS PLANS are taboo. Who agrees?
Maybe yes. Maybe no.
DEFINE YOUR PRODUCT. DEFINE YOUR WHYs
You just don’t go to war without ammunition.
You certainly don’t go to war without reason.
PLANNING: Your plan doesn’t have to be perfect.
2. Design & Build
Develop a prototype
MVP = Minimum Viable Product
3. Validated Learning
If you love reading, The Lean Startup Method:
When you focus on figuring the right thing to build-the thing customers want and will pay for-you need not spend months waiting for a product beta launch to change the company’s direction. Instead, entrepreneurs can adapt their plans incrementally, inch by inch, minute by minute.
Sell it to your first 100 customers.
Get feedback. Let your customers tell you what they want.
4. Think five steps ahead
So you’re ready to start;
You have a PLAN. You have your WHYs. You have your MVP. You learned from your first 100 customers.
That doesn’t stop there. I mentioned earlier that
“A startup is a company working to solve a problem where the solution is not obvious and success is not guaranteed,”
—says Neil Blumenthal, cofounder and co-CEO of Warby Parker
So you can’t slack. But also this doesnt mean you have to work so hard. YES YOU HEARD ME RIGHT.
This is probably the best lesson Ive learned from my former boss, Frederic Levy.
“DON’T WORK HARD. WORK SMART.”
Don’t let your long list of to-do’s conquer you. Instead tackle it with the most effective way you can do it.
Especially if you are running your business SOLO. EVEN IF you are running your business with a SMALL TEAM.
5. Creativity is a substraction
Austin Kleon wrote the books “ Steal like an Artist” and “ Show your Work”.
Part of his first book read, CREATIVITY IS SUBTRACTION.
That in this age of information overload and abundance, focus is important. Choose what you want to leave out of your key work.
“Nothing is more paralysing than the idea of limitless possibilities.
The best way to get over creative block is to simply place some constraints on yourself,” Kleon says.
6. Don’t quit
ADVANTAGES of having a day job while starting up
- Obviously, you have a monthly salary
- An avenue of learning:
- How it is to be an employee
- Team player
- Human Resource head
When you’re ready to quit your day job. You can start NOT QUITTING about your new full-time job. Which is being a business owner/founder/CEO/entrepreneur.
Whatever you wanna call yourself, own the business and continue working on it until you reach your first goals.
Then form new goals along the way.