Copywriters are essential in pulling in the target market usually through a one-liner or a phrase that’ll make ’em say, “That’s good.”
It helps if you link the product to the line in a profoundly witty way and the way you deliver the line. It difficult to create a compelling copy if you’re stuck with writer’s block.
This is why the pvblic noticed something a bit strange with Pentel’s slogan: it’s a no-brainer.
Boss: Wag na tayo kumuha ng copywriter, I got this fam! pic.twitter.com/9odGKEP9no
— Joey Santos 👨🏻🚀 (@djjoeysantos) May 10, 2017
The pvblic couldn’t get enough of it, one even raising a serious question:
— knip (@knipnaej) May 10, 2017
@glaizaIRL Funny na nakakapikon na funny tapos maiinis ka tapos ipapakita mo sa jowa mo para mainis din siya
— Joey Santos 👨🏻🚀 (@djjoeysantos) May 11, 2017
Or maybe it’s actually the intent of the company, seeing that the copy’s getting the hype it deserves.
@djjoeysantos Baka yon ang content strategy nila? Boss: Great success!
— Glaiza Godinez (@glaizaIRL) May 11, 2017
Some of them even came up with their own copies and they weren’t half-bad
— Nikka Paloma Ty (@nikkapaloma) May 10, 2017
— Arkitektong Broke(n) (@andruquitektura) May 10, 2017
Touché, Pentel. You’ve inspired a revolution amongst the pvblic.
— Anne Blank. (@ManilaTeenSquad) May 11, 2017