Polaroid Originals is a new category of products dedicated to analog instant photography in its original, iconic format for the pvblic to enjoy.
Polaroid Originals was launched on September 13, 2017, the 80th anniversary of Polaroid’s foundation. It marks the next step in a journey started by The Impossible Project who kept the dream alive since 2008.
As the clamor for nostalgia peaks, it didn’t take long for the rest of the world to catch up as Polaroid stakes its original claim as the leading authority in instant photography.
Recently, Polaroid Originals collaborated with self-taught photographer The London Vagabond to capture the backstage magic of punk royalty Vivienne Westwood’s AW17/18 collection.
As one of the most historic artifacts of the 80s, Polaroid Originals also made an on-screen appearance in one of the episodes of the much-anticipated season 2 of sci-fi web series Stranger Things – laying proof of the world’s enduring fascination with Polaroid.
Fast forward to this day, sentimental fiends and tastemakers alike can rejoice as Polaroid Originals rolls out with refurbished vintage cameras that are nostalgic as they are good as new; leading the pack is the brand new OneStep 2 i-Type camera.
The Original never left
Making sure that no one gets left out in all the action, Polaroid officially unveiled Polaroid Originals and the OneStep 2 i-Type camera in the Philippines with an exclusive press and influencers launch.
Held last November 8 at The Gallery in Greenbelt 5, highlighting the event was a photo exhibit which juxtaposed old Polaroid Originals photos – some of which were submitted by photography enthusiasts – with those of new ones taken using the all-new OneStep 2 i-Type camera by guest photographers.
Demonstrating the perfect imperfection of Polaroid Originals camera were photographer Patrick Diokno, chef Nicco Santos of Hey Handsome, and digital influencer Ida Anduyan who each showcased 24 unique images.
A true blast from the past, guests also enjoyed getting up close and personal with various vintage cameras and photographs displayed in collaboration with the kind people of Film Folk.
Photos you can feel
Polaroid Originals reminds us that memories are not something that can simply be captured and forgotten as quickly as they were taken.
Redefining instant photography, Polaroid Originals invites the pvblic to re-familiarize themselves with the beauty of photos that we can hold onto with the OneStep 2 i-Type camera.
The OneStep 2 is an analog instant camera for the modern era as it blends classic design with contemporary style. Updated to create a simple easy-to-use instant camera which works as soon as you take it out of the box, it’s easy enough for a child to use.
Upon closer inspection, the OneStep 2 boasts heavy-weight features, with its built-in strobe flash, high-quality 2 feet to infinity lens, and self-timer function, users are assured of a completely unique photo each time. Plus, its long-lasting rechargeable battery means longer shooting time wherever and whenever in the world. To be precise, the camera has a 60-day battery life.
And the best part? The OneStep 2 allows users to fully immerse in the glory days of analog photography as it runs on all the styles of Polaroid Originals’ i-Type Film and 600 Film. Whether it’s colored, black and white, or soaked in rainbow-hued frames, there’s a whole world of possibilities simply waiting to be developed.
It’s available in white or graphite. The Polaroid Originals OneStep 2 i-Type camera will be available at following Bratpack stores: Greenbelt 5 Shangri-la Plaza and Alabang Town Center. For online pre-order, visit polaroidoriginals.primergrp.com.