The #PvblicSpeaks event held on November 12 and 16, 2016 showcased a wide-array for the average joe who wanted to learn more on how to grow your business and how to hack your growth care of the guest speaker, startup marketing consultant Christopher Star.
We got a few pointers in and we’re ready to share some of the good stuff with you guys:
Meet the product
A workbuzz is a school bus for work. Let’s say you have a carpooling app that gets you to work and back home with peace of mind.
Research on competitors and find your unfair advantage against them then do a SWOT analysis. Make them wish they thought of that strategy you had up your sleeve.
Meet the customers
Learn the hot buttons of your customers and push them.
Positioning: Cheap alternative to Uber/Grab/Taxi and more comfortable option than MRT/FX/Jeep.
Efficient: Picks you up on time.
Economical: No surge prices and no haggling with rude drivers.
Environmental: Less carbon footprints is good for Mother Earth.
Offline? Affiliates? Online: web, mobile or both?
Market your budget
Top down approach is when you get a percentage of the monthly revenue or operations budget and set it as your marketing budget. The opposite of it is the bottom up approach where you start with your KPIs and calculate your marketing budget depending on your set targets.
If you’ve got any questions, just go and visit www.christopherstar.com