The biggest problem of Japan’s most popular egg is the weight of existential dread.
It’s been two years since Sanrio introduced Gudetama to the world, and everyone seems to identify with melancholic yolk in one way or another. Gudetama’s attitude completely contradicts the nonconfrontational culture of its creators, and that may be the secret to its worldwide appeal.
He is utterly lazy and sulky—and very much vocal about it with its bacon blanket in hand. Gudetama is widely known as the depressed egg.
It’s only the second week of the 2018 and our inner Gudetamas seem to be taking over our lives. It may be a new year, but nothing has completely changed, has it? We have more resolutions on our lists each year, the same amount of work after the holidays, and there’s still the daily existential problems that creep up at nighttime (disturbing us right before we catch some zzz’s).