Wouldn’t it be cool if for a whole year, our newest kicks paid for our MRT and LRT tickets every time we boarded it?
In Berlin, Adidas and the city’s local transport company, BVG, made an unlikely collaboration to get young people out of their personal cars and into the public transportation lines.
Here’s how: They introduced the Adidas EQT Support 93/Berlin shoe which works as a daily transportation ticket. That means if a ticket inspector hopped in, all you had to do is point to your shoes and no questions were asked.
Only 500 pairs are out there. Sneaker collectors and commuters alike lined up to bring home their own limited edition and multipurpose Adidas trainers.
It’s got a simple design with white and black coordinates, brightened up with the same camouflage print found on Berlin’s bus and train seats. Adding some spunk into it is the neon yellow and black shoestrings.
The shoes are tagged at €180, which is at least 60 percent cheaper than Berlin’s annual transit pass covering the use of bus, tram and some underground train lines.